Another expected benefit, although not promised or stated, is the notion that the price of a digital book would be much cheaper than a printed book because delivering a digital book does not involve printing. It makes perfect sense. If there are any savings from the cost of printing, they would be passed on to the consumer or at least shared between the consumer and the publisher.
As it turns out, this is a complete misconception. A quick survey of the prices of a few popular books gives you the results. I just went to the iBooks Store on my iPad and search for Outliers
This fact doesn't seem to impact the trend in in the success of digital books. Last week, Amazon announced that its sales of digital books is not exceeding its sales of printed books.
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